THE BEAUTY INDUSTRY GETS A FACELIFT
- The World’s First & Only
At Home Handheld Facial Toning Device
New York, New York (February 6, 2008) –
Beauty icon Audrey Hepburn once said, “The beauty
of a woman changes with the passing years, it is up to her to manage the change she desires.”
Now, more than 55 years after Audrey Hepburn’s emergence as a beauty icon, her philosophy
has enlightened millions of women to the benefits of taking advantage of all science has to offer
when it comes to their appearance. While science has not yet discovered the fountain of youth,
Carol Cole Company’s
is today’s most effective way to erase the signs of
aging from the face.
What is the
The NuFace® device was cleared by the FDA as an at-home cosmetic device that safely and
effectively improves the appearance of the face through the use of microcurrent technology. The
muscles and skin tissues are lifted and toned through the device using non-invasive, gentle
electrical stimulation. “The NuFace® device is bringing anti-aging to the next level,” says Dr.
Peter Pugliese, well renowned physician and lead medical consultant of clinical studies for the
Carol Cole Company. “Where Botox has made the anti-aging market turn on its heels, the
NuFace® device is a new innovative skin health product.”
What is Microcurrent Technology?
Currently, microcurrent technology is used in luxurious spas to lift and tone the face, reduce and
eliminate fine lines and wrinkles, improve facial circulation, skin exfoliation, lymphatic drainage,
sun damage treatment, skin pigment improvement, product penetration, and much more. Emil Y.
Chi, PhD, director of the University of Washington’s department of pathology, performed clinical
studies using microcurrent. He notes, “The fact that this technology works in harmony with the
body is evident. Examination of skin tissue treated with microcurrent showed a 45% increase in
the number of elastin fibers in the dermis, collagen thickness in connective tissue increased 10%,
and the number of blood vessels increased by 35%. The application of microcurrent to skin and
tissue produced a firmer and tighter feeling on the skin surface.”
How Does NuFace® Work?
The NuFace® device can be used daily as an extension to a healthy skin regimen. A noninvasive
approach to facial rejuvenation, the NuFace® device is used to advance muscle tone in
the face. The user glides the easy-to-use NuFace®device along the contour of the face while a
gentle alternating current is emitted through dual spherical probes. In addition, the NuFace®
device compliments many professional treatments including LED, laser, invasive procedures and
injectables such as Botox.
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100% Safe and Effective.
In a third party NuFace®efficacy study, 5 subjects used NuFace®5 minutes a day for 30
consecutive days. Within only a four week evaluation there was a positive indication of the
efficacy of the NuFace®Microcurrent System. The study revealed a 67% reduction in fine facial
lines and wrinkles, 13% reduction in sagging skin, 31% reduction in skin roughness and surface
irregularities. “NuFace®made the skin appear tighter and well toned”, said Dr. Pugliese.
Who Should Use the NuFace® device?
The best candidate is anyone who wishes to maintain or gain a youthful appearance. Younger
consumers can use the NuFace® device to prevent some of the aesthetic effects of aging while
older consumers can rejuvenate their faces and reduce the appearance of fine lines and wrinkles.
“More than ever, Baby Boomers are becoming savvy about their looks and the anti-aging options
they want to undergo. It is a group of patients that has been steadily increasing and has become
more educated about their health than ever before,” said Dr. Pugliese. With 30% of the U.S.
population made up of Baby Boomers, the demand for anti-aging products is at its highest rate.
According to the Rehabilitation Institute of Chicago (RIC), among Baby Boomers who were
surveyed, 79% felt they would have no serious physical limitations until they reached the age of
80 or older. The Baby Boomer generation has seen the most dramatic leaps in medical science
and life expectancy of any other generation. They are no stranger to seeking a little assistance to
looking and feeling great as they grow old.
How Much Does it Cost?
The NuFace® device is currently retailed at spas, medispas, and select online retailers including
. The NuFace® device retails for $379.00.
The NuFace Kit
NuFace® device, Derma-Gel, Optimizing Mist, Instructional DVD, One year warranty and 30-day
money back guarantee. For complete information on the NuFace®
device, please visit
“Skin care has truly evolved over the years and has become a necessity in American culture,”
Carol Cole, founder and creator of Carol Cole Company and the revolutionary
. “The changing face of skin care is driven by factors such as lifestyle trends,
technological advancements and cultural truisms. The beauty industry is perpetually challenged
with flash-in-the-pan products that lack the research and professional expertise demanded by
consumers. At Carol Cole Company, we are devoted to research, product quality, and the
understanding of a customer’s well-being. We create a beauty experience that exceeds our
customers' expectations and continues to raise the bar for excellence.”
About Carol Cole Company
The Carol Cole Company is a cosmetic and esthetic technology company focused on the
development of contemporary devices and beauty treatments that aid in facial rejuvenation.
Comprised of experts from esthetic and consumer product industries, the company is dedicated
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to providing innovative and effective esthetic products that are designed for professional and
About Carol Cole Skincare Collection
The Carol Cole Collection is a high quality cosmeceutical skincare collection that has been
formulated by a team of physicians combining a unique blend of ingredients which has been
ionized or “electrically” charged allowing for increased product absorption. The Carol Cole
Collection offers a unique blend of ingredients including Peptides (Arigeline and Matrixyl),
Copper, DMAE, Vitamin C, Alpha Hydroxy Acid (AHA), Co-enzyme Q10, Hyaluronic Acid and
Alpha Lipoic Acid. Utilize the Carol Cole Collection on its own or to enhance NuFace results!
For more information about the Carol Cole Company, please contact:
Christina Halper or Meredith Golding
KMR Communications, Inc.